Project

Francisco Smoje is a brilliant chef from Argentina, who with his partner Emma, are famous for hosting their incredibly warm and vibrant Pop Ups—which are a true reflection of Francisco’s personality and passion for bringing people together through a shared love of quality, locally grown food. The monthly events are held in charming community halls sprinkled across the Byron Bay and Tweed Valley shires in the Northern Rivers of NSW.

Francisco approached me to elevate his marketing and streamline his booking process. I created his brand identity—adopted across all touchpoints, designed and built his website (Squarespace), optimised his email CRM, developed scalable social templates, and implemented an online booking system that transformed a tedious, manual process into an efficient, consistent, and measurable revenue stream.