CV

Graphic Designer

Glassguard Pty Ltd
Aug 2025 - Feb 2026

Sole Designer at Glassguard, a DTC brand in the domestic Cleaning Product space, reporting to the Managing Director and Marketing Manager.

Key Duties & Responsibilities

• Led execution of digital-first creative across email, website and paid channels, delivering on-brand assets for a fast-paced DTC eCommerce business

• Designed EDM assets for Klaviyo campaigns and flows, supporting product launches, promotions and lifecycle marketing

• Created and optimised conversion-focused assets across eCommerce sites, product pages and promotional banners

• Developed and versioned paid social creative (Meta), ensuring consistency and performance across placements

• Produced on-brand packaging and visual assets, maintaining a cohesive identity across digital and physical touchpoints

• Created high-quality product mockups and retouched imagery for use across email, web and paid campaigns

• Collaborated closely with marketing stakeholders to deliver campaign-led creative aligned to brand and commercial objectives

Global Graphic Designer

Clearlight Saunas International
2021 - 2025

Sole designer within a small global marketing team at Clearlight Saunas, delivering creative solutions across digital and print channels for diverse international markets. 

Key Duties & Responsibilities

• Conceptualised and delivered high-quality creative assets across digital, print, and social channels, supporting global marketing initiatives

• Designed EDM assets for Klaviyo campaigns and flows, supporting product launches, promotions and lifecycle marketing

• Applied strong understanding of brand strategy and visual identity to ensure consistency across four international markets (AU, UK, DE, US)

• Collaborated with cross-functional teams to translate campaign objectives into engaging, on-brand design solutions

• Increased website conversion rates by 18% through strategic design improvements and user-focused visual execution

• Designed and art directed 3D lifestyle renders and visual content to elevate brand storytelling and product presentation

• Audited and led the redesign of six legacy websites, improving visual consistency, usability, and overall user experience

• Project managed the Webflow rebuild, working closely with developers to deliver high-quality, on-time design implementation. The company transitioned to eCommerce via Shopify two years later.
  

Web designer, UX + UI

Hello Again
2020 - 2021

Web/UX/UI Designer at Hello Again, crafting websites, bespoke platforms, and prototypes for startups and SMEs across various sectors. Collaborating closely with developers to translate client briefs into intuitive designs, meeting business goals while ensuring functionality and great user experience.

Key Duties & Responsibilities

• Conceptualised and designed modern, visually engaging websites and digital interfaces for startups and SMEs

• Created wireframes, mockups, and high-fidelity designs (Figma) to communicate design direction and user experience

• Collaborated closely with clients and developers to translate requirements into intuitive, build-ready designs

• Delivered responsive design solutions across desktop, tablet, and mobile

• Contributed to brainstorming sessions and creative ideation, bringing fresh design thinking to projects

Senior Graphic Designer/UX

TripADeal
2017 - 2020

As the Senior designer in a very busy marketing team, I lead the production of high quality design assets across all marketing channels, later transitioning into a UX Designer role to elevate the TripADeal user experience across digital touchpoints.

Key Duties & Responsibilities

• Led the development and rollout of a refreshed brand identity system, ensuring consistency across all digital and print touchpoints

• Designed and delivered high-quality marketing and campaign assets across web, email, and print

• Collaborated with internal stakeholders to translate marketing strategies into compelling visual design solutions

• Developed scalable design systems and templates, improving efficiency and maintaining brand consistency

• Transitioned into UX design, applying user experience principles to optimise customer journeys and engagement

Graphic & Web Designer

Jack Media
2015 - 2017

Graphic Designer at Jack Media, a small but effective lead generation agency, providing qualified customers to clients in a wide range of industries. creating high converting landing pages and email campaigns, with a focus on CRO and UX best practices.

Key Duties & Responsibilities

• Designed and executed creative assets for landing pages, email campaigns, and digital marketing, aligned with client brand identities

• Worked closely with clients and internal teams to understand objectives and deliver effective solutions

• Developed user-focused page layouts and journeys to improve engagement and conversion

• Collaborated with developers to ensure accurate implementation of design concepts

• Managed multiple projects simultaneously, meeting deadlines while maintaining high design standards