Graphic Designer

Glassguard Pty Ltd | August 2025 - Feb 2026

REMOTE ROLE. Sole Designer within a small marketing team at Glassguard, a DTC brand in the domestic Cleaning Product space, reporting to the Managing Director and Marketing Manager.

Key Duties & Responsibilities

— Designed all assets for paid ads, all company eCom sites and email marketing campaigns

— Produced all design and artwork for product packaging, ensuring brand consistency

— Designed pitch decks and presentations that effectively communicated business initiatives to stakeholders, and market opportunties for new business

— Designed a custom icon library consisting of 120 icons, for use across all digital channels and packaging

— Using Pacdora, created mockups of new product packaging for product pages and launch campaigns

— Edited and retouched product and lifestyle photography for marketing and eCommerce use

Global Senior Graphic Designer

Clearlight Saunas International | 2021 - 2025

Sole designer within a global marketing team at Clearlight Saunas, responsible for delivering creative solutions across digital and print channels for diverse international markets.

Key Duties & Responsibilities

— Managed delivery of high quality digital assets, driving a 22% YoY increase in global sales, and creative campaign assets and scroll-stopping short-form videos, boosting Instagram and Meta ad engagement by up to 25%

— Increased website conversion rates by 18% through UX-focused and optimised landing pages

— Designed, conceptualised and project managed the creation of 12 high quality 3D lifestyle renders

— Reduced internal design collateral turnaround time by 30% by systemising spec sheets, installation manuals, and other internal and marketing collateral

— Championed strong brand consistency across 4 international regions, collaborating with teams in AU, UK, DE, and the US

My first major project was auditing six old, hard-coded websites and delivering a complete redesign. We rebuilt in Webflow, which I project managed with an off-site developer. This platform allowed teams to perform CRO in-house, achieve faster page speeds, and create a better user experience. The company transitioned to eCommerce via Shopify two years later.

Web design, UX + UI

Hello Again | 2020 - 2021

Web/UX/UI Designer at Hello Again, crafting websites, bespoke platforms, and prototypes for startups and SMEs across various sectors. Collaborating closely with developers to translate client briefs into intuitive designs, meeting business goals while ensuring functionality and great user experience.

Key Duties & Responsibilities

— Designed custom websites, platforms, and interactive prototypes

— Collaborated with developers throughout full project lifecycle, ensuring pixel-perfect design handovers for streamlined implementation, responsive designs, and optimizing user experience across devices

— Contributed to agile workflows, balancing creativity with technical constraints and timelines

Senior Graphic Designer

TripADeal | 2017 - 2020

As the Senior designer in a very busy marketing team, I lead the production of high quality design assets across all marketing channels, later transitioning into a UX Designer role to elevate the TripADeal user experience across digital touch points.

Key Duties & Responsibilities

— Led a pivotal identity refresh through a new elevated brand system, which was applied across all print and digital marketing channels

— Managed design and rollout of digital and print materials for TripADeal’s first national roadshow campaign, ensuring cohesive branding and effective audience engagement

— Developed a modular email design system, enhancing production efficiency and ensuring consistent branding across campaigns

— Transitioned into UX Design, auditing and optimising customer email journeys across the business

— Mapped user flows and implemented email best practices, creating branded templates to streamline communication and boost user engagement

Graphic & Web Designer

Jack Media | 2015 - 2017

Graphic Designer at Jack Media, a small but effective lead generation agency, providing qualified customers to clients in a wide range of industries. creating high converting landing pages and email campaigns, with a focus on CRO and UX best practices.

Key Duties & Responsibilities

— Designed and produced visual assets for responsive landing pages and eDMs, aligning with client brand identities and campaign objectives.

— Created user journeys to optimise engagement and improve lead capture and conversion rates.

— Collaborated with offshore developers, transitioning to in-house production to enhance landing page platform efficiency.

— Improved landing page conversion rates by up to 30% through continuous A/B testing, UX enhancements, and refined CTA strategy.