Global Senior Graphic Designer

Clearlight Saunas International | 2021 - 2025

Sole designer within a global marketing team at Clearlight Saunas, responsible for delivering creative solutions across digital and print channels for diverse international markets.

Key Responsibilities

— Designed and executed assets for tactical campaigns, paid/organic social media, eDMs, and digital advertising.

— Created and maintained website landing pages and product pages to enhance user experience and conversion.

— Ensured consistency of brand and product collateral across all internal and customer-facing touch points.

— Collaborated with cross-functional teams across Australia, the UK, and Germany to deliver cohesive marketing outcomes.

— Managed a high-volume, varied workload while maintaining quality and meeting tight deadlines. 

Web design, UX + UI

Hello Again | 2020 - 2021

Lead designer at Hello Again, crafting websites, bespoke platforms, and prototypes for startups and SMEs, collaborating closely with developers to deliver user-focused digital solutions.

Key Responsibilities

— Designed websites, custom platforms, and interactive prototypes tailored to client needs across various industries.

— Translated client briefs into intuitive UI/UX designs with a strong focus on functionality and user experience.

— Worked hands-on with a small team of developers throughout the full project lifecycle, delivering pixel-perfect design handovers to streamline implementation.

— Contributed to agile workflows, balancing creativity with technical constraints and timelines.

Senior Graphic Designer

TripADeal | 2017 - 2020

Senior Designer in a very busy marketing team! Produced high quality design across all marketing channels. Led the visual rebrand and design system overhaul at TripADeal across print and digital channels, later transitioning into a UX Designer role to elevate email journeys and customer flows.

Key Responsibilities

— Redesigned and unified brand assets across print ads, digital marketing, social media, website elements, and eDMs.

— Managed end-to-end design and production of digital and print materials for TripADeal’s first national Roadshow.

— Transitioned into UX Design, auditing and optimising customer email journeys across the business.

— Mapped user flows, implemented email best practices, and developed branded templates to improve communication and engagement.

Graphic & Web Designer

Jack Media | 2015 - 2017

Designer at Jack Media, a performance marketing agency, providing qualified customers to clients in a wide range of industries, creating and building high-converting landing pages and eDMs, with a focus on CRO and UX best practices.

Key Responsibilities

— Designed and produced visual assets for landing pages and eDMs across multiple client campaigns.

— Created targeted user journeys to optimise engagement, lead capture, and conversion rates.

— Collaborated with offshore developers initially, transitioning to in-house production with landing page platforms.

— CRO and UX, A/B testing of Layout and CTAs.