Project
Print Collateral
Social Media
Art Direction
Company
Clearlight Saunas
Project
Clearlight Saunas is a global wellness brand specialising in premium infrared saunas designed to support health, recovery, and relaxation. I contributed to elevating their digital presence through cohesive, conversion-focused design across websites, email marketing, global campaign assets and other marketing collateral.
Posters
Clearlight Saunas Australia are fortunate to have their headquarters located in the iconic shire of Byron Bay. In 2024 they opened a Showroom for our local and visiting customer base to come and see our beautiful range of Infrared Saunas in real life. These are a set of A1 Posters produced for the space.
3D Renders
The images of the saunas used in the posters above are just some of the 3D visualisations that I fully conceptualised and project managed in fine detail, taking inspiration from esteemed Architectural and Interior Design Journals, and working closely with an external 3D Visual supplier who specialises in product design, architecture, and interiors.
Social Media Campaign
2025—Sleep Week 15% Off
Capitalising on the global ”Sleep Week” health initiative, I created the campaign concept and art direction for “Sleep Tight with Clearlight”. I wrote all the scripts, and edited the videos, and even created the voiceovers myself. The campaign delivered a great uplift in sales, as well as followers.
Helsi
Clearlight Saunas Australia was founded by 2 germans, and were one of the first wellness brands to bring Red Light Therapy to Australia. We created the sister brand, Helsi in 2022. The name is a combination of “health simplified” and a play on a german sounding “healthy.”
These are some paid ads for Black Friday 2024. Using simple animation and bold typography, I created a series of paid social assets to drive sales for the Helsi Ice Plunge, the Helsi One Infrared Sauna, and Red Light Therapy units.